A 2021 survey from BlockThrough found that 68% of ad blocker users will exit a site if it asks them to suspend their ad blocker before accessing it. That’s a lot of people using ad blockers that have a heavy influence in shaping internet behaviors. The most popular ad blocker on Google Chrome claims to have over 60 million users. The use of ad blockers is more prominent on desktops and laptops than on phones: Just over 50% of US adults 18 and up use an ad blocker on computers, with younger people using them more prominently, per CivicScience. According to BlockThrough, 51% of male internet users and 30% of female internet users in the US across age groups use an ad blocker.
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